Social media has become explosive, permeating every sphere of the socio-cultural lives of
individuals and businesses, and causing nations to technologically evolve. The dramatic …

For the last a few years, many electronic businesses (e-businesses) in Small to Medium-
Sized enterprises (SMEs) have been using Social Media Networks (SMN) with their …

This conceptual paper is to examine the relationships between social media marketing and
entrepreneurial success in homestay business. The study will be conducted in Sabah which …

Social media platforms act as points of convergence for museums facing the pressure to
adopt more sweeping participatory techniques. They are potentially powerful instruments in …

When conducting activities on social media (SM), with strategies related to business aims, it
is necessary to monitor the activity over time in order to improve the actions taken. This …

Due to operating in the mining and iron sectors with fierce competition and encountering
more financial obstacles compared to larger enterprises, SMEs (small and medium-sized …

This chapter examines the implementation of Information and Communication Technologies
(ICTs) as innovative tools and the use of Social Media (SM) by Polish medium and small …

The purpose of this study is to analyze the durability of the factors influencing social media
usage or adoption by the SMEs of Pakistan. Considering the literature, this study integrates …

Zusammenfassung Auf Grund der zunehmenden Bedeutung von Social Media für das
Marketing von Organisationen wächst auch die Bedeutung der Kontrolle der in Social Media …

Social Media spielen in immer mehr Organisationen für unterschiedliche Zielsetzungen eine
wichtige Rolle. Entsprechend wächst auch die Bedeutung der Kontrolle der in Social Media …