In the last decade a revolution has occurred in the design of public opinion surveys. The
principal breakthrough has been to combine the distinctive external validity advantages of …

Research Methods in Anthropology is the standard textbook for methods classes in
anthropology. Written in Russ Bernard's unmistakable conversational style, this guide has …

A1l rights resened. No part of the material protected by this copr r-ight t] ottcr-mav be
rcproduced or utilized in an, u for,-, r or by any means, electronic or mechanical, including …

Designing and Conducting Health Surveys is written for students, teachers, researchers, and
anyone who conducts health surveys. This third edition of the standard reference in the field …

Notable advances resulting from new research findings, measurement approaches,
widespread uses of the Internet, and increasingly sophisticated approaches to sampling and …

In 1939, George Gallup's American Institute of Public Opinion published a pamphlet
optimistically titled The New Science of Public Opinion Measurement. At the time, though …

A practical how-to guide on all the steps involved with survey implementation, this volume
covers survey management, questionnaire design, sampling, respondent's psychology and …

Research Methods and Statistics provides a seamless introduction to the subject, identifying
various research areas and analyzing how one can approach them statistically. The text …

Research Methods is an introduction to the importance of scientific research in everyday life
and uses familiar examples to keep students engaged. The text analyzes controversies in …

Dawn Burton was Director of Social Sciences Research Training at the University of
Sheffield during the period 1994-1997. She has taught research methods to undergraduate …