The aim of this study is to examine the issues that impact customers' purchase attitudes
about online shopping by employing the Technology Acceptance Model and Theory of …

Purpose This study aims to examine the Arab practice of wasta (personal networks) and its
potential interface with relationship marketing to enable firms to optimize their recruitment …

The context of this study is Bangladeshs food retailing sector. The main purpose of this study
is to investigate the relationship between Customer Relationship Marketing (CRM) and …

In a world with enormous opportunities and challenges from the 4.0 revolution and the
lingering COVID-19 pandemic, customer retention is more important than ever for retailers …

Purpose This research explores differences in consumer behavior across generational
cohorts, particularly focusing on customer loyalty. With Millennials becoming the largest …

Purpose: The main purpose of the work is to present the results of the customer retention
level in the automotive sector based on the proposed measurement indicators:“serviced and …

The significance of retail store brands has increased. However, despite the emergence of
numerous exclusive retail products, not all of them achieved success. Seemingly, retailers …

Purpose The assessment and observation of critical service factors within the retail industry
have garnered increased importance in recent times, due to their perceived ability to shape …

Researches over the years have posited that most of the purchasing decisions made by
shoppers are unplanned and mostly made inside the store. Every year retailers spend huge …

Relationship development has become a critical dimension of international performance for
exporters. Differences between markets have been proposed as determinants of …