[HTML][HTML] Progress in research on tourists with mental disorders: A critical review and the way forward

Y Jiang, C Lyu, MS Balaji - Tourism Management, 2025 - Elsevier
The global rise in mental disorders presents new challenges for tourism, an industry
inadequately prepared to accommodate tourists with such conditions. Despite increasing …

[图书][B] Integrated marketing communication: advertising and promotion in a digital world

JM Juska - 2021 - taylorfrancis.com
Now in its second edition, this textbook explores the continuing transformation of advertising,
sales promotion, and public relations functions within the marketing discipline. The content …

Do supermarkets' emails have any value for their customers? The effect of emails' content and interestingness on customers' attitude and engagement

V Rodriguez, M Sangle-Ferriere - Journal of Retailing and Consumer …, 2023 - Elsevier
Supermarkets use relational emails mainly to foster sales and support promotional
campaigns, while brands and more exclusive retailers use more non-transactional contents …

In-store technologies to improve customer experience and interaction: an exploratory investigation in Italian travel agencies

M Dini, S Splendiani, L Bravi, T Pencarelli - The TQM Journal, 2022 - emerald.com
Purpose This paper aims to deepen understanding of the role played by new technological
tools used in customer–travel agency (TA) interactions by analysing the TA …

Alimentação saudável em encartes de supermercados: reflexões segundo a classificação de alimentos adotada no Guia Alimentar para a População Brasileira

CC Moreira, ACF Silva, AOR Leme… - Ciência & Saúde …, 2023 - SciELO Public Health
O estudo visa avaliar a promoção dos subgrupos de AIN/MP anunciados em encartes de
supermercados, considerando as características das redes e a tipologia dos encartes …

An analysis of consumer perception towards supermarket and online shopping: a systematic review

S Jain, T Shivnani, JM Babu - International Journal of …, 2024 - inderscienceonline.com
The study's primary purpose here is to identify the perception held by consumers toward the
supermarkets and online shopping platforms. The traditional organised retail stores …

I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour

M Ieva, C Ziliani, JC Gázquez-Abad… - Journal of Retailing and …, 2022 - Elsevier
Store flyers are one of the most important media used to feature retail and manufacturer
promotions. Yet the body of research on their effectiveness on customer behaviour …

The digital divide: psychographic segmentation in the Canadian banking context

OH Fares, J Aversa, SH Lee - Journal of Marketing Analytics, 2024 - Springer
In this research, the authors conduct a psychographic segmentation analysis within the
Canadian banking context to identify segments at risk of marginalization during the digital …

Multi-homing in B2B services: a psychological perspective

M Manchanda, M Deb - Journal of Business & Industrial Marketing, 2022 - emerald.com
Purpose Extant literature on business-to-business (B2B) has largely ignored studying multi-
homing through a psychological lens. This paper aims to outline the results of three …

From attitude to action: Exploring the pathway to purchase organic skincare products

S Minocha, A Singh - Multidisciplinary Reviews, 2024 - malque.pub
Assessing consumer attitudes towards organic skincare products is crucial in today's
competitive market. As people become more conscious of synthetic substances, animal …