[HTML][HTML] Progress in research on tourists with mental disorders: A critical review and the way forward
The global rise in mental disorders presents new challenges for tourism, an industry
inadequately prepared to accommodate tourists with such conditions. Despite increasing …
inadequately prepared to accommodate tourists with such conditions. Despite increasing …
[图书][B] Integrated marketing communication: advertising and promotion in a digital world
JM Juska - 2021 - taylorfrancis.com
Now in its second edition, this textbook explores the continuing transformation of advertising,
sales promotion, and public relations functions within the marketing discipline. The content …
sales promotion, and public relations functions within the marketing discipline. The content …
Do supermarkets' emails have any value for their customers? The effect of emails' content and interestingness on customers' attitude and engagement
V Rodriguez, M Sangle-Ferriere - Journal of Retailing and Consumer …, 2023 - Elsevier
Supermarkets use relational emails mainly to foster sales and support promotional
campaigns, while brands and more exclusive retailers use more non-transactional contents …
campaigns, while brands and more exclusive retailers use more non-transactional contents …
In-store technologies to improve customer experience and interaction: an exploratory investigation in Italian travel agencies
Purpose This paper aims to deepen understanding of the role played by new technological
tools used in customer–travel agency (TA) interactions by analysing the TA …
tools used in customer–travel agency (TA) interactions by analysing the TA …
Alimentação saudável em encartes de supermercados: reflexões segundo a classificação de alimentos adotada no Guia Alimentar para a População Brasileira
CC Moreira, ACF Silva, AOR Leme… - Ciência & Saúde …, 2023 - SciELO Public Health
O estudo visa avaliar a promoção dos subgrupos de AIN/MP anunciados em encartes de
supermercados, considerando as características das redes e a tipologia dos encartes …
supermercados, considerando as características das redes e a tipologia dos encartes …
An analysis of consumer perception towards supermarket and online shopping: a systematic review
S Jain, T Shivnani, JM Babu - International Journal of …, 2024 - inderscienceonline.com
The study's primary purpose here is to identify the perception held by consumers toward the
supermarkets and online shopping platforms. The traditional organised retail stores …
supermarkets and online shopping platforms. The traditional organised retail stores …
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour
Store flyers are one of the most important media used to feature retail and manufacturer
promotions. Yet the body of research on their effectiveness on customer behaviour …
promotions. Yet the body of research on their effectiveness on customer behaviour …
The digital divide: psychographic segmentation in the Canadian banking context
In this research, the authors conduct a psychographic segmentation analysis within the
Canadian banking context to identify segments at risk of marginalization during the digital …
Canadian banking context to identify segments at risk of marginalization during the digital …
Multi-homing in B2B services: a psychological perspective
M Manchanda, M Deb - Journal of Business & Industrial Marketing, 2022 - emerald.com
Purpose Extant literature on business-to-business (B2B) has largely ignored studying multi-
homing through a psychological lens. This paper aims to outline the results of three …
homing through a psychological lens. This paper aims to outline the results of three …
From attitude to action: Exploring the pathway to purchase organic skincare products
S Minocha, A Singh - Multidisciplinary Reviews, 2024 - malque.pub
Assessing consumer attitudes towards organic skincare products is crucial in today's
competitive market. As people become more conscious of synthetic substances, animal …
competitive market. As people become more conscious of synthetic substances, animal …