Today's evolving digital marketing tactics have brought about a considerable change in
marketing strategies. As a consequence, it is a growing challenge to refine the approach …

In the wake of the global disruption caused by the coronavirus pandemic, digital channels
have emerged as a significant driver of business sales. As such, the value of digital business …

The problem of prediction dynamics of organic traffic at e-commerce web-site located on
Prom. ua marketplace is considered. To do this, in the paper the mathematical model in the …

The work considers the problem of developing an approach to increase the motivation of
employees of the company's marketing department to promote products (websites) to …

Рассматриваются результаты анализа 125 сайтов российских библиотек по веб-
дизайну и удобству использования, проведенного в ГПНТБ СО РАН. С помощью …

This paper considers the results of the analysis of 125 websites of Russian libraries on web
design and usability, which was conducted at the State Public Scientific and Technical …

The world experience of libraries' practical activities shows that in the conditions of rapidly
developing information technologies, a service-oriented approach is required when …

Аннотация Мировой опыт практической деятельности библиотек показывает, что в
условиях быстро развивающихся информационных технологий необходим сервис …

This chapter examines the influence of users' experience and traffic in promoting the
visibility of higher education institution websites in low-and middle-income settings. The …