The last forty years of social science research have produced over 12,000 articles on
priming. The range, complexity, and novelty of priming effects are hard to comprehend, let …

Extensive research in the values and preferences literature suggests that preferences are
sensitive to context and calculated at the time of choice. This has led to the view that …

Internet search rankings have a significant impact on consumer choices, mainly because
users trust and choose higher-ranked results more than lower-ranked results. Given the …

Why are certain pieces of online content (eg, advertisements, videos, news articles) more
viral than others? This article takes a psychological approach to understanding diffusion …

This study develops a unique model capturing antecedents of place attractiveness in tourism
hotspot crowding contexts. A structural equation model reveals three density dimensions …

Abstract 'Reputation'is increasingly recognized for its influence in creating stakeholder
support and engagement with companies. Both researchers and practitioners would …

This study uses the Stimuli-Organism-Response framework to examine how consumers'
reasons for shopping and website stimuli affect their attitudes toward online shopping, their …

Previous research has shown that consumer intentions to adopt innovations are often poor
predictors of adoption behavior. An important reason for this may be that the evaluative …

The increasing emphasis on understanding the antecedents and consequences of customer-
to-customer (C2C) interactions is one of the essential developments of customer …

Word of mouth (WOM) affects diffusion and sales, but why are certain products talked about
more than others, both right after consumers first experience them and in the months that …