Bias and debias in recommender system: A survey and future directions

J Chen, H Dong, X Wang, F Feng, M Wang… - ACM Transactions on …, 2023 - dl.acm.org
While recent years have witnessed a rapid growth of research papers on recommender
system (RS), most of the papers focus on inventing machine learning models to better fit …

ESCM2: entire space counterfactual multi-task model for post-click conversion rate estimation

H Wang, TW Chang, T Liu, J Huang, Z Chen… - Proceedings of the 45th …, 2022 - dl.acm.org
Accurate estimation of post-click conversion rate is critical for building recommender
systems, which has long been confronted with sample selection bias and data sparsity …

Enhanced doubly robust learning for debiasing post-click conversion rate estimation

S Guo, L Zou, Y Liu, W Ye, S Cheng, S Wang… - Proceedings of the 44th …, 2021 - dl.acm.org
Post-click conversion, as a strong signal indicating the user preference, is salutary for
building recommender systems. However, accurately estimating the post-click conversion …

Entire space counterfactual learning for reliable content recommendations

H Wang, Z Chen, Z Liu, H Li, D Yang… - IEEE Transactions on …, 2024 - ieeexplore.ieee.org
Post-click conversion rate (CVR) estimation is a fundamental task in developing effective
recommender systems, yet it faces challenges from data sparsity and sample selection bias …

Hierarchically modeling micro and macro behaviors via multi-task learning for conversion rate prediction

H Wen, J Zhang, F Lv, W Bao, T Wang… - Proceedings of the 44th …, 2021 - dl.acm.org
Conversion Rate (CVR) prediction in modern industrial e-commerce platforms is becoming
increasingly important, which directly contributes to the final revenue. In order to address the …

BAR: Behavior-aware recommendation for sequential heterogeneous one-class collaborative filtering

M He, W Pan, Z Ming - Information Sciences, 2022 - Elsevier
In our daily life, we are often greatly assisted with recommendation engines in finding the
required information efficiently and accurately. In this paper, we focus on an emerging and …

Unbiased Delayed Feedback Label Correction for Conversion Rate Prediction

Y Wang, P Sun, M Zhang, Q Jia, J Li, S Ma - Proceedings of the 29th …, 2023 - dl.acm.org
Conversion rate prediction is critical to many online applications such as digital display
advertising. To capture dynamic data distribution, industrial systems often require retraining …

Debiased explainable pairwise ranking from implicit feedback

K Damak, S Khenissi, O Nasraoui - … of the 15th ACM Conference on …, 2021 - dl.acm.org
Recent work in recommender systems has emphasized the importance of fairness, with a
particular interest in bias and transparency, in addition to predictive accuracy. In this paper …

DCMT: A Direct Entire-Space Causal Multi-Task Framework for Post-Click Conversion Estimation

F Zhu, M Zhong, X Yang, L Li, L Yu… - 2023 IEEE 39th …, 2023 - ieeexplore.ieee.org
In recommendation scenarios, there are two long-standing challenges, ie, selection bias and
data sparsity, which lead to a significant drop in prediction accuracy for both Click-Through …

A survey on bid optimization in real-time bidding display advertising

W Ou, B Chen, X Dai, W Zhang, W Liu… - ACM Transactions on …, 2023 - dl.acm.org
Real-Time Bidding (RTB) is one of the most important forms of online advertising, where an
auction is hosted in real time to sell the individual ad impression. How to design an …