This paper examines event tourism as a field of study and area of professional practice
updating the previous review article published in 2008. In this substantially extended review …

Segmenting target audiences can deliver increases in audiences attending events. An
examination of segmentation research progress in the field is needed to assess the extent …

High-quality biosecurity practices are critical to restarting international tourism. Effective
market segmentation improves the communication and efficacy of health advice. Travel …

This textbook provides students with an essential introduction to the theoretical
underpinnings and practicalities of managing the marketing of events. In order to market …

This study proposes an alternative approach to the usual cognitive investigation of cultural
venue and event attendance. This approach is based on stochastic preference theory …

Authenticity has been long debated in a panoply of tourism contexts. In events, it has been
linked to satisfaction and intention to revisit although the extent to which it is important for all …

Special events can have a sizable economic significance (ES) and economic impact (EI) in
host communities. This study's purpose was to update the input measurement concepts in …

Many events occur each year in rural and urban communities. Some of these events include
sporting events and festivals (music, food/beverage, heritage, and art). Some of these events …

Since several authors argue that tourism motivations are a decisive part of tourism behavior,
the purpose of this study is to identify sport event visitor segments based on motivations at …

Marked by the pressing need to make events sustainable, this study aims to develop impacts
and indicators for a special category event—The Auto Expo—one of the largest automobile …