This research examines the impact of social media influencers on green product purchasing
intentions through three studies. Study 1 (N= 195) identifies a consumer preference for …

Social norm appeals have been proven successful in promoting sustainable behavior that
most people engage in. However, research on the effectiveness of social norm appeals in …

Social media has become an integral part of our daily lives. Influencers have emerged as
significant players in promoting sustainable consumption in recent years. With their reach …

Sales of eco-friendly products have increased exponentially in the United States. To
determine whether products of interest are eco-friendly, consumers often rely on …

Influencer advertising on Instagram effectively brings products to the attention of young,
engaged audiences. Though brands often select Instagram influencers with green expertise …

This study explores the impact of social media marketing activities and ESG green brand
involvement on the repurchase intention of green products among members of Taiwan's …

Information Behavior and Digital Activism: A netnographic Analysis of Women's Environmental
Advocacy Networks on DOUYIN Page 1 Profesional de la información, 2024, v. 33, n. 3 …

In the realm of social media, virtual influencers have become influential voices in advocating
for environmental sustainability. This research investigate their communication strategies …

This study is the first qualitative examination of the prototype willingness model (PWM),
which includes both rational and socially reactive decision-making processes, in the context …

Objective: Understand sustainable production and consumption from human needs. Its
objectives are: to describe sustainable production from human needs, to explain the …