Impulse buying: A systematic literature review and future research directions
A Redine, S Deshpande… - … Journal of Consumer …, 2023 - Wiley Online Library
This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …
following a systematic literature review approach. Drawing on the TCCM framework …
Understanding online impulse buying behavior in social commerce: a systematic literature review
In the past few years, online impulse purchase has garnered attention from researchers in
various fields, especially noted in the relatively new field of social commerce (S-commerce) …
various fields, especially noted in the relatively new field of social commerce (S-commerce) …
[HTML][HTML] Adoption of green innovation technology to accelerate sustainable development among manufacturing industry
Recent advancements in green and innovative technologies have resulted in a number of
innovations in manufacturing operations to accelerate sustainable development (SD) …
innovations in manufacturing operations to accelerate sustainable development (SD) …
'Instagram made Me buy it': Generation Z impulse purchases in fashion industry
E Djafarova, T Bowes - Journal of retailing and consumer services, 2021 - Elsevier
This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …
Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness
The role of social media in promoting sustainable attitudes is currently understudied.
Underpinned by social learning theory, this study unveils the effect of social media usage …
Underpinned by social learning theory, this study unveils the effect of social media usage …
Predicting mobile wallet resistance: A two-staged structural equation modeling-artificial neural network approach
The advancement in mobile technology has enabled the application of the mobile wallet or
m-wallet as an innovative payment method to substitute the traditional functions of the …
m-wallet as an innovative payment method to substitute the traditional functions of the …
The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce
Social commerce has altered the consumption experience due to various interactive factors.
Growing evidence stated that users are prone to buy impulsively in such an environment …
Growing evidence stated that users are prone to buy impulsively in such an environment …
Social media celebrities and new world order. What drives purchasing behavior among social media followers?
Social media celebrities (SMCs) and social media platforms (SMPs) have become
indispensable in today's business and marketing settings. Drawing on the celebrity influence …
indispensable in today's business and marketing settings. Drawing on the celebrity influence …
Predicting the antecedents of trust in social commerce–A hybrid structural equation modeling with neural network approach
Trust is an essential concern in s-commerce. Though existing research has studied the
association between trust and purchasing intention; the determinants of the formation of trust …
association between trust and purchasing intention; the determinants of the formation of trust …
Trust and consumers' purchase intention in a social commerce platform: A meta-analytic approach
E-commerce and social media integration are becoming increasingly popular throughout the
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …