[PDF][PDF] Using Cultural Products and Cultural Landscapes to Promotion Globalization of Cultural and Creative Ceramics Industry in Yingge.
TY Chen, TL Yeh, CY Lee - Soochow Journal of Economics & …, 2013 - cbrd.scu.edu.tw
We investigate whether the Yingge Wares brand with marketing elements which include the
quality of cultural products, cultural landscapes, and strategic alliances, affects the …
quality of cultural products, cultural landscapes, and strategic alliances, affects the …