We systematically review the literature on customer satisfaction, partitioning the literature
into three generations of thought and focus, with the most recent, third generation, heavily …

Over the past fifty years, the scope of research on international marketing channels has
significantly evolved. From an early focus on factors influencing the expansion of marketing …

Appropriate trust is an important component of the interaction between people and AI
systems, in that “inappropriate” trust can cause disuse, misuse, or abuse of AI. To foster …

Purpose–Relationship trust and commitment are two key dimensions of international
exchanges. Both have been extensively investigated from an exporter (as opposed to …

Notwithstanding the growing literature on international buyer–seller relationships, limited
attention has been given to the crucial role of adaptation in enhancing relationship …

Purpose–This paper aims to identify and evaluate the factors which influence relationship
development between franchisors and franchisees in international service franchise …

The article focuses on the value drivers of the unethical marketing behavior of exporters, as
seen from the perspective of their importers, and how this in turn affects the quality of their …

Drawing on the resource-based view (RBV) of the firm this article examines relationships
between knowledge, trust, communication, volatility and sustainable competitive advantage …

Purpose–Strategic alliances involve uncertainty, interdependence, and vulnerability, which
often create adverse situations. This paper seeks to understand how alliance managers …

The article presents the findings of a comprehensive review of 321 import-related articles
published in business journals and books during the period 1960–2010. Using a content …