During COVID-19, consumers of skincare products pay more attention to safety and comfort.
In such a crisis, consumers seek skincare products with brand effectiveness, high quality …

This research aims to investigate the impact of packaging on customers' purchase intention
in Malaysia. Many studies show that the outward appearance of a product's package will …

This study aims to examine the effect of credibility of celebrity endorser and product quality
to purchase intention through brand image of Emina product cosmetic in Denpasar City. This …

The purpose of this study is to explain the role of brand image in mediating the influence of e-
WOM and celebrity endorser on purchase intention on teenagers in Denpasar city who has …

Marketing strategies change as technology develops. Marketers are demanded to be more
creative in continuing to market their products so they will not be outdone by the times …

Pertumbuhan teknologi didunia yang berkembang dengan cukup pesat mengharuskan
perusahaan untuk selalu melakukan inovasi dalam penjualan produknya. Salah satu …

The celebrity endorsement strategy has changed the way we think about marketing. This
phenomenon has shaped a new advertising strategy which emphasis celebrity involvement …

This research project explores the factors influencing consumers' purchase intention via live
streaming in Malaysia, including trustworthiness, social influence, perceived ease of use …

Companies in the modern era are required to carry out all strategies to maintain their
products with the aim of meeting consumer needs. Fast Moving Consumer Goods (FMCG) …

Zoya is one of the Muslim clothing companies with halal certification from the authorized
institution, MUI (The Council of Indonesian Ulama). This study aimed to determine the effect …