Customer delight, repurchase intentions and the mediating effect of positive word of mouth
Y Kageyama, AA Barreda - Journal of Research in Marketing …, 2018 - techmindresearch.org
The aim of this study is to examine how customer delight, a proven construct superior to the
famous customer satisfaction, affects consumers to generate positive word of mouth and to …
famous customer satisfaction, affects consumers to generate positive word of mouth and to …
If it is love, can I get my money back? A critical review of the brand love literature
S Moussa - The Marketing Review, 2019 - ingentaconnect.com
Brand love is becoming central to modern marketing theory and practice. In academia,
researchers are showing increasing interest in investigating its causes and consequences …
researchers are showing increasing interest in investigating its causes and consequences …