Formation of customer-based brand equity via authenticity: The mediating role of satisfaction and the moderating role of restaurant type
ME Rodríguez-López, S del Barrio-García… - International Journal of …, 2020 - emerald.com
Purpose This study aims to examine the extent to which customers' perceptions of restaurant
authenticity facilitate the establishment's customer-based brand equity (CBBE)–both directly …
authenticity facilitate the establishment's customer-based brand equity (CBBE)–both directly …
Assessing customer-based brand equity ratings in family restaurant
Due to customer's changing demand and increased competition among restaurants, brand
has become vital for the business to succeed. One of the strategies is to focus on improving …
has become vital for the business to succeed. One of the strategies is to focus on improving …