The group IV phospholipase A 2 (PLA 2) family is comprised of six intracellular enzymes
(GIVA,-B,-C,-D,-E, and-F) commonly referred to as cytosolic PLA 2 (cPLA 2) α,-β,-γ,-δ,-ε, and …

Spirulina is a microscopic, filamentous cyanobacterium that grows in alkaline water bodies.
It is extensively utilized as a nutraceutical food supplement all over the world due to its high …

This new edition of this bestselling guide offers an integrated approach to process
improvement that delivers quick and substantial results in quality and productivity in diverse …

Does market orientation impede breakthrough innovation? To date, researchers have
presented opposing arguments with respect to this important issue. To address this …

Why are some firms more successful at introducing radical product innovations than others?
Following Schumpeter (1942), many researchers have suggested that firm size is the key …

To assess the importance of B cell control of T cell differentiation, we analyzed the course of
the T helper type 1 (TH1)-driven disease experimental autoimmune encephalomyelitis in …

The eighth edition of Marketing Management: A Strategic Decision-Making Approach,
concentrates on marketing decision-making, rather than mere description of marketing …

This article develops a concept of an alignment between market and entrepreneurship
orientations and reports the results of a study designed to investigate its effect on a firm's …

Conventional marketing wisdom holds that a customer orientation provides a firm with a
better understanding of its customers, which subsequently leads to enhanced customer …

Innovation is the major driving force in organisations today. With the rise of truly global
markets and the intensifying competition for customers, employees and other critical …