The main purpose of this study is to determine the effect of brand ambassadors and prices
on purchasing decisions for Android phones through consumer buying interest. The …

Remaja memiliki kecenderungan senang bereksplorasi dengan mencoba berbagai jenis
produk kosmetika. Namun demikian, keamanan harus menjadi pertimbangan dalam …

This research examines the impact of buyer–seller similarities (dissimilarities) in Big Five
personalities—agreeableness, conscientiousness, extraversion, openness, and neuroticism …

Penelitian ini bertujuan untuk mengetahui pengaruh PAD, DAU, dan DAK terhadap Belanja
Modal di Kabupaten Simalungun secara parsial maupun simultan. Jenis penelitian yang …

Penelitian ini menyelidiki dampak pengalaman pelanggan dan kepercayaan pelanggan
terhadap niat beli ulang melalui pembelian impulsif sebagai variabel moderator. Penelitian …

This study aims to determine the effect of physical attractiveness, attitude homophily, social
attractiveness, credibility, and parasocial interaction on cosmetics purchase intention based …

Riset berikut dilaksanakan dalam rangka guna memahami dan menelaah dampak dari
Electronic Word of Mouth pada akun twitter@ eminacosmetics, Perceived quality, dan Brand …

This study explored customers' emotion characteristics that predict and influence purchase
intention. The study sought to understand customers' emotional responses and how they …

The COVID-19 Pandemic causes shifting in various aspects, including the way consumers
purchase and repurchase. Concerns about the risk in the product during the purchase of …

Promosi penjualan terhadap pembelian impulsif, kualitas produk terhadap pembelian
impulsif, promosi penjualan terhadap gaya hidup belanja, gaya hidup belanja terhadap …