Cause-related marketing: a systematic review of the literature
HY Bhatti, MM Galan-Ladero… - International Review on …, 2023 - Springer
Abstract Cause-Related Marketing (CRM) is one of the most versatile activities among the
Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched …
Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched …
An evolutionary process model of cause‐related marketing and systematic review of the empirical literature
BA Lafferty, AK Lueth, R McCafferty - Psychology & Marketing, 2016 - Wiley Online Library
Cause‐related marketing (CRM) is almost ubiquitous as brands of all price points participate
in this marketing strategy in the United States and internationally, as well. The value that …
in this marketing strategy in the United States and internationally, as well. The value that …
Cause-related marketing persuasion research: an integrated framework and directions for further research
L Bergkvist, KQ Zhou - Leveraged marketing communications, 2021 - taylorfrancis.com
This paper presents an integrative review of the literature on cause-related marketing (CRM)
persuasion research (ie studies of how CRM influences evaluations of the partner brand) …
persuasion research (ie studies of how CRM influences evaluations of the partner brand) …
Investigating the impact of brand vs cause interaction on cause related advertisements
Cause-related Marketing (CRM) strategies have been widely implemented by numerous
brands in their communication with customers through advertisements. This research …
brands in their communication with customers through advertisements. This research …
Social marketing and behaviour change: Models, theory and applications
It is by being irrelevant, untimely, and dislocated, by being abstract, that the new is brought
into existence, that creation and invention insert their surprise into the everyday and the …
into existence, that creation and invention insert their surprise into the everyday and the …
Cause-related marketing and employee engagement: The roles of admiration, implicit morality beliefs, and moral identity
Cause-related marketing refers to supporting a charitable cause or a non-profit organization
to promote sales. Little is known about how cause-related marketing influences a firm's own …
to promote sales. Little is known about how cause-related marketing influences a firm's own …
[图书][B] Nonprofit-Management
B Helmig, R Purtschert - 2006 - Springer
Dass das Umfeld, in dem sich die Nonprofit-Organisationen (NPO) bewegen müssen,
zunehmend schwieriger wird, ist bekannt. Die zugrunde liegende Ursachen sind vielfältiger …
zunehmend schwieriger wird, ist bekannt. Die zugrunde liegende Ursachen sind vielfältiger …
Together and apart: Exploring structure of the corporate–NPO relationship
D Simpson, K Lefroy, Y Tsarenko - Journal of business ethics, 2011 - Springer
Financially significant relationships between corporations and non-profit organizations
(NPOs) have increased in recent years. NPOs offer access to interests and ideologies that …
(NPOs) have increased in recent years. NPOs offer access to interests and ideologies that …
Cause‐related marketing campaigns with luxury firms: An experimental study of campaign characteristics, attitudes, and donations
S Boenigk, V Schuchardt - International Journal of Nonprofit …, 2013 - Wiley Online Library
Cause‐related marketing (CRM) partnerships between luxury firms and charitable
organizations have grown in popularity, yet no study has examined such luxury CRM …
organizations have grown in popularity, yet no study has examined such luxury CRM …
[PDF][PDF] A journey of cause related marketing from 1988 to 2016
T Natarajan, SA Balasubramaniam… - International Journal of …, 2016 - researchgate.net
Cause-related marketing (CrM) has been a topic of interest to academicians, researchers
and practitioners in disciplines of marketing. The increasing number of publications by …
and practitioners in disciplines of marketing. The increasing number of publications by …