Abstract Cause-Related Marketing (CRM) is one of the most versatile activities among the
Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched …

Cause‐related marketing (CRM) is almost ubiquitous as brands of all price points participate
in this marketing strategy in the United States and internationally, as well. The value that …

This paper presents an integrative review of the literature on cause-related marketing (CRM)
persuasion research (ie studies of how CRM influences evaluations of the partner brand) …

Cause-related Marketing (CRM) strategies have been widely implemented by numerous
brands in their communication with customers through advertisements. This research …

It is by being irrelevant, untimely, and dislocated, by being abstract, that the new is brought
into existence, that creation and invention insert their surprise into the everyday and the …

Cause-related marketing refers to supporting a charitable cause or a non-profit organization
to promote sales. Little is known about how cause-related marketing influences a firm's own …

Dass das Umfeld, in dem sich die Nonprofit-Organisationen (NPO) bewegen müssen,
zunehmend schwieriger wird, ist bekannt. Die zugrunde liegende Ursachen sind vielfältiger …

Financially significant relationships between corporations and non-profit organizations
(NPOs) have increased in recent years. NPOs offer access to interests and ideologies that …

Cause‐related marketing (CRM) partnerships between luxury firms and charitable
organizations have grown in popularity, yet no study has examined such luxury CRM …

Cause-related marketing (CrM) has been a topic of interest to academicians, researchers
and practitioners in disciplines of marketing. The increasing number of publications by …