Understanding the moderating role of E-WoM and traditional media advertisement toward fast-food joint selection: a uses and gratifications theory
AB Jibril, DE Adzovie - Journal of Foodservice Business Research, 2024 - Taylor & Francis
The purpose of the study is to examine the antecedents/predictors toward customers' desire
to choose a fast-food joint/base in a developing country (Ghana). The partial goal is to …
to choose a fast-food joint/base in a developing country (Ghana). The partial goal is to …
Food advertisement influences food decision making and not nutritional status: a study among university students in Ghana
GLS Kalog, F Kasim, B Anyebuno, S Tei, CK Kubuga… - BMC nutrition, 2022 - Springer
Background Consumers are exposed to a wide range of advertisements through different
channels daily, which tends to have an influence on their food decision making. The aim of …
channels daily, which tends to have an influence on their food decision making. The aim of …
[PDF][PDF] Influence of nutrition labelling on healthier eating and purchasing decisions as perceived by consumers and food manufacturers
DA Ogundijo - 2023 - repository.lincoln.ac.uk
Influence of nutrition labelling on healthier eating and purchasing decisions as perceived by
consumers and food manufacturers D Page 1 1 Influence of nutrition labelling on healthier …
consumers and food manufacturers D Page 1 1 Influence of nutrition labelling on healthier …
Food Advertisement Influences Food Decision Making and not Nutritional Status: A Study among Students of the University for Development Studies, Tamale Campus
GLS Kalog, F Kasim, B Anyebuno, SN Tei, CK Kubuga… - 2022 - researchsquare.com
Background Consumers are exposed to wide range of advertisement through different
channels daily, which turns to have an influence on their food decision making. Methods …
channels daily, which turns to have an influence on their food decision making. Methods …
Pleasure-Seeking in Cinema: Exploring Sex Scene Portrayals and the Relationship with Culture in Ghanaian Films
DE Adzovie - 2020 - digilib.k.utb.cz
Film as a dynamic audio-visual artefact is arguably the most powerful medium which has the
capability of influencing worldviews. People are said to be able to travel to places through …
capability of influencing worldviews. People are said to be able to travel to places through …