A systematic review and meta-analysis of the relationship between economic inequality and prosocial behaviour
Y Yang, S Konrath - Nature Human Behaviour, 2023 - nature.com
How does economic inequality relate to prosocial behaviour? Existing theories and
empirical studies from multiple disciplines have produced mixed results. Here we conduct a …
empirical studies from multiple disciplines have produced mixed results. Here we conduct a …
An assessment of the literature on cause-related marketing: Implications for international competitiveness and marketing research
Purpose A substantial, albeit scattered, body of research evidence is accumulating in the
cause-related marketing (CRM) research stream. Thus, there is a need of a systematic …
cause-related marketing (CRM) research stream. Thus, there is a need of a systematic …
Do larger audiences generate greater revenues under pay what you want? Evidence from a live streaming platform
As live streaming of events gains traction, pay what you want (PWYW) pricing strategies are
emerging as critical monetization tools. We assess the viability of PWYW by examining the …
emerging as critical monetization tools. We assess the viability of PWYW by examining the …
Device switching in online purchasing: Examining the strategic contingencies
The increased penetration of mobile devices has a significant impact on customers' online
shopping behavior, with customers frequently switching between mobile and fixed devices …
shopping behavior, with customers frequently switching between mobile and fixed devices …
The impact of consumers' perceptions regarding the ethics of online retailers and promotional strategy on their repurchase intention
L Lee, V Charles - International Journal of Information Management, 2021 - Elsevier
Cause-related marketing (CRM) has become increasingly popular and widely adopted by
large companies. However, not much attention has been paid to the effect of CRM on small …
large companies. However, not much attention has been paid to the effect of CRM on small …
Structural behavioral economics
S DellaVigna - Handbook of Behavioral Economics: Applications and …, 2018 - Elsevier
What is the role of structural estimation in behavioral economics? I discuss advantages, and
limitations, of the work in Structural Behavioral Economics. I also cover common modeling …
limitations, of the work in Structural Behavioral Economics. I also cover common modeling …
Competitive price targeting with smartphone coupons
With the cooperation of a large mobile service provider, we conduct a novel field experiment
that simultaneously randomizes the prices of two competing movie theaters using mobile …
that simultaneously randomizes the prices of two competing movie theaters using mobile …
Mobile targeting using customer trajectory patterns
Rapid improvements in the precision of mobile technologies now make it possible for
advertisers to go beyond real-time static location and contextual information on consumers …
advertisers to go beyond real-time static location and contextual information on consumers …
The effectiveness of cause-related marketing: A meta-analysis on consumer responses
C Schamp, M Heitmann, THA Bijmolt… - Journal of Marketing …, 2023 - journals.sagepub.com
Cause-related marketing (CM), which links corporate donations to consumer purchases, has
ongoing momentum in marketing. As the magnitude and direction of consumers' response to …
ongoing momentum in marketing. As the magnitude and direction of consumers' response to …
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Although firms are leveraging weather conditions in promotions, they struggle to quantify the
impact. This study exploits field experiment data on weather-based mobile promotions with …
impact. This study exploits field experiment data on weather-based mobile promotions with …