This open access book explores the concept of Industry 4.0, which presents a considerable
challenge for the production and service sectors. While digitization initiatives are usually …

Radical innovation (RI) barriers are a complex phenomenon on which our understanding
remains rather limited. Through a systematic analytical review on the extant research on RI …

Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …

Artificial intelligence (AI) characterizes a new generation of technologies capable of
interacting with the environment and aiming to simulate human intelligence. The success of …

Abstract This paper uses Stakeholder Theory to build on the Resource-Based View (RBV) of
the firm–and its extension, the Knowledge-Based View (KBV)–and theoretically and …

Purpose Artificial intelligence (AI) fosters economic growth and opens up new directions for
innovation. However, the diffusion of AI proceeds very slowly and falls behind, especially in …

Automation with inherent artificial intelligence (AI) is increasingly emerging in diverse
applications, for instance, autonomous vehicles and medical assistance devices. However …

Digital innovation is increasingly mentioned as a potential key contributor to sustainability
transitions. However, there has been little theoretical discussion of this topic. In this …

The synergy effects of product, process, marketing, and organizational innovation are
examined with consideration of the innovativeness levels and industrial categories. This …

Applying grounded theory, we comprehensively categorize capabilities needed for market-
shaping and synthesize them into a conceptual framework that describes the process and its …