Identity-based effect of internal branding on brand performance: the contingent role of co-worker support
S Kashyap, LS Kang - Asia-Pacific Journal of Business Administration, 2024 - emerald.com
Purpose Drawing on the social identity theory (SIT), this study investigates the relationship
between internal branding (IB), organizational identity (OI) and brand performance while …
between internal branding (IB), organizational identity (OI) and brand performance while …
A Dialectical Perspective on an Institutional Change Process in Higher Education
S Stenvall-Virtanen - Higher Education Policy, 2023 - Springer
The impact of stakeholders in the development of academic disciplines in higher education
is a somewhat infrequently addressed topic in research. This article describes an …
is a somewhat infrequently addressed topic in research. This article describes an …
A heuristic perspective on organizational strategizing in complex and coherent higher education fields
S Hasanefendic, D Donina - Tertiary Education and Management, 2023 - Springer
This article addresses how higher education organizations strategize in complex and
coherent fields. Unlike previous studies which looked at either exogenous (field) or …
coherent fields. Unlike previous studies which looked at either exogenous (field) or …