The involvement of green marketing in sustainable consumption is becoming a hot topic in
recent decades. However, the co-themed studies of these two terms are relatively less …

Today, customers see businesses as more than just profit seekers, they see them as
organizations that are concerned about the well-being of their societies. Therefore …

This research examines the impact of green marketing and its factors on purchase intention
through green brand trust and image. It examines the correlation between six concepts …

The present study investigates the association between green marketing mix strategies and
the green buying intentions of consumers in an emerging economy. The focus is on the …

Environmental degradation is a serious problem in modern civilization as it causes changes
in consumer behavior towards ecologically responsible purchasing. In order to understand …

The use of advanced computer technologies has dramatically changed marketing. Concepts
such as smart, sustainable, and green marketing have emerged in the last 20 years. One of …

This study aims to explore whether consumers' attention to companies' green marketing
communication influences their green purchase behaviour. It also analyses the importance …

Purpose The purpose of this study is to find out what is the relationship between
sustainability toward consumer behavior. Consumer behavior is the method of choosing …

The present study examines the determinants that impact customers' choices to buy
environmentally friendly products, addressing a significant gap in current scholarly research …

The growing relevance of green marketing, sustainability and eco-labels is indisputable fact
in the hospitality industry. These concepts are based on the philosophy of caring for the …