Purpose This study aims to explore the impact of cultural practices on consumers' buying
behavior in sales promotional activities toward the fashion clothing brands based on the …

In the European Digital Decade 2030 Policy Program, the following guidelines for European
digital transformation are named, which means that more than 90% of small-and medium …

The rise in global temperatures, driven by increased CO2 levels, is a pressing concern.
Developing nations like Malaysia face challenges in transitioning to cleaner energy due to …

ABSTRACT Through Resource Based View (RBV) lenses, this research examines what
influences the implementation of sustainable practices in small and medium-sized …

Promoting the installation of solar photovoltaic panels at the residential level in Vietnam may
effectively mitigate the electricity overload on the national grid and support the country's …

This study investigates the direct and reverse relationships among environmental benefits,
eco‐innovation, and business model innovation (BMI), emphasizing the role of national and …

Organizations assume a key role in the goal of achieving sustainable development and are
influential elements on the path to sustainability. Allied with competitiveness, today, there is …

Purpose This study evaluates the two-way relationship between digital capabilities and
market competitiveness along with the twofold mediation of circular economy, business …

Purpose This study evaluates the impact of environmental innovation (EI) on the Sustainable
Development Goals (SDGs) along with mediating role of green branding among the …

Research background: European Union (EU) economies need to enhance sustainable
supply chains (SSCs) through digitalisation to realise sustainable development goals …