How can Gamified applications drive engagement and brand attitude? The case of Nike run club application
This research aims to analyze the feasibility of gamified applications as a tool to promote
engagement and brand attitude. To accomplish this, this research was developed using a …
engagement and brand attitude. To accomplish this, this research was developed using a …
Relating smart governance as a university feature to students' university perceptions
Sažetak Following the results of recent studies on the creative use of smart technologies in
urban and university settings, there is a growing number of promising research areas under …
urban and university settings, there is a growing number of promising research areas under …
Strategies to Monitor and Deter Cyberloafing in Small Businesses: A Case Study
VP Dooly - 2021 - search.proquest.com
Some information technology (IT) managers working for small businesses are struggling to
monitor and deter cyberloafing. Strategies are needed to help IT practitioners to discourage …
monitor and deter cyberloafing. Strategies are needed to help IT practitioners to discourage …
The feasibility of Gamified marketing for organizations and consumers
I Rodrigues - 2021 - comum.rcaap.pt
Gamification is a tool that has been receiving supporters from various areas. One of these
areas is marketing, where the stake on gamified marketing actions has been growing …
areas is marketing, where the stake on gamified marketing actions has been growing …