Big data has been discussed extensively in existing scholarly works but scant consideration
is given to customers' willingness to generate and leave big data digital footprints on social …

This study examined the influence of consumer's brand familiarity and the information quality
of social media content on their involvement with a brand on the brand's social media pages …

Internet shopping is a phenomena that is growing rapidly nowadays. A peep into the
exponential growth of the main players in this industry indicates there is still a large reservoir …

Cloud computing has become the buzzword in the industry today. Though, it is not an
entirely new concept but in today's digital age, it has become ubiquitous due to the …

The purpose of this research is to determine the relationship between theory of planned
behavior (TPB) and technology acceptance model (TAB) elements and consumer purchase …

This study aimed to identify factors on youth for intention to buy online shopping in
Malaysian Public University. The factors were attitude, subjective norm and website …

Augmented reality (AR) technology is a computer-generated object that allows users to
enrich the experience of products virtually with graphics, images, etc. Due to a lack of …

The fast growth of e-commerce and online transaction motivate many companies to set up
business over Internet. Since using Internet to purchase online is still poor in comparison …

It is a reality that advancement of Information Technology revolutionized the business
practices and strategies of entire industries. The field of higher education is not an exception …

E-commerce is a result of the most recent technological advancements which has liberated
trade on a global scale and further facilitated the communication of information. The purpose …