Manufacturing strategy is an essential aspect of production and operations management
discipline. It plays a crucial role in the success of business strategy by configuring …

The fact pure strategy leads to superior performance was widely criticized. Academics have
argued there has been a shift in emphasis from pure strategy to hybrid (integrating a set of …

As organizations operate in an inexorable marketplace, there are always new and
unpredictable difficulties that make managerial roles harder and the achievement of …

This study aims to develop a conceptual framework of the service delivery system design for
hospitality firms in the (post-) viral world. Several theoretical approaches such as resource …

Extant research has established that environmental sustainability orientation (ESO) has a
positive influence on performance outcomes. Nevertheless, several contingencies tend to …

Recent studies suggest the relationship between dynamic capabilities and competitive
advantage may be jointly affected by organizational and environmental factors. We enrich …

As the importance of B2B branding increases, literature has received considerable attention
in the recent years. An underexplored area in B2B branding revolves around brand …

This study investigated relationships among the market orientation of sharing economy
business, marketing innovation, sustainable competitive advantage (SCA), and …

The relationship between corporate environmental performance and corporate financial
performance has been extensively studied in developed countries, and has received less …

In the strategy literature, the effect of entrepreneurial orientation (EO) on firm performance
has been investigated in many studies. The latest researches investigate the relationship …