Recent studies have demonstrated the relevance of consumer decision-making styles and
consumer involvement as crucial constructs in understanding online group buying, but none …

We examine the profitability and implications of online discount vouchers, a relatively new
marketing tool that offers consumers large discounts when they prepay for participating firms' …

This work explores the impact of quick response on supply chain performance for various
supply chain structures with strategic customer behavior. By investigating pricing and …

Given a quantity discount contract, retailers often prefer group buying to individual
purchasing to acquire a lower wholesale price. However, under the combined effects of …

This study examines two types of crowdfunding mechanisms, namely, the fixed and the
flexible funding mechanisms. Under the fixed funding mechanism, the pledges are returned …

Even distribution is a normal profit allocation mechanism for investment-based crowdfunding
projects on many platforms. In other words, the investors with the same pledging funds will …

This paper contributes to the service marketing literature with a focus on deal-of-the-day
(DoD) website shopping. The work explores drivers of adoption of DoD shopping among …

In this paper, we analyze online group-pricing mechanisms for sellers and compare them
with the option of selling only to individuals. We formulate the demand for group buying and …

This study focuses on the relationship between consumer decision-making style (CDMS) of
German millennials and their intention to participate (ITP) in online group buying (OGB). We …

Purpose As an important form of the e-commerce industry, online group buying is under the
spotlight from with two sides: cheaper price but longer waiting time. The purpose of this …