Consumer decision-making styles, involvement, and the intention to participate in online group buying
A Klein, VM Sharma - Journal of Retailing and Consumer Services, 2022 - Elsevier
Recent studies have demonstrated the relevance of consumer decision-making styles and
consumer involvement as crucial constructs in understanding online group buying, but none …
consumer involvement as crucial constructs in understanding online group buying, but none …
To groupon or not to groupon: The profitability of deep discounts
We examine the profitability and implications of online discount vouchers, a relatively new
marketing tool that offers consumers large discounts when they prepay for participating firms' …
marketing tool that offers consumers large discounts when they prepay for participating firms' …
Quick response and supply chain structure with strategic consumers
D Yang, E Qi, Y Li - Omega, 2015 - Elsevier
This work explores the impact of quick response on supply chain performance for various
supply chain structures with strategic customer behavior. By investigating pricing and …
supply chain structures with strategic customer behavior. By investigating pricing and …
Asymmetric retailers with different moving sequences: Group buying vs. individual purchasing
Given a quantity discount contract, retailers often prefer group buying to individual
purchasing to acquire a lower wholesale price. However, under the combined effects of …
purchasing to acquire a lower wholesale price. However, under the combined effects of …
On the fixed and flexible funding mechanisms in reward-based crowdfunding
G Bi, B Geng, L Liu - European Journal of Operational Research, 2019 - Elsevier
This study examines two types of crowdfunding mechanisms, namely, the fixed and the
flexible funding mechanisms. Under the fixed funding mechanism, the pledges are returned …
flexible funding mechanisms. Under the fixed funding mechanism, the pledges are returned …
Profit allocation in investment-based crowdfunding with investors of dynamic entry times
Y Yang, G Bi, L Liu - European Journal of Operational Research, 2020 - Elsevier
Even distribution is a normal profit allocation mechanism for investment-based crowdfunding
projects on many platforms. In other words, the investors with the same pledging funds will …
projects on many platforms. In other words, the investors with the same pledging funds will …
Daily deal shoppers: What drives social couponing?
This paper contributes to the service marketing literature with a focus on deal-of-the-day
(DoD) website shopping. The work explores drivers of adoption of DoD shopping among …
(DoD) website shopping. The work explores drivers of adoption of DoD shopping among …
Optimal pricing for group buying with network effects
G Zhang, J Shang, P Yildirim - Omega, 2016 - Elsevier
In this paper, we analyze online group-pricing mechanisms for sellers and compare them
with the option of selling only to individuals. We formulate the demand for group buying and …
with the option of selling only to individuals. We formulate the demand for group buying and …
German Millennials' decision-making styles and their intention to participate in online group buying
A Klein, VM Sharma - Journal of Internet Commerce, 2018 - Taylor & Francis
This study focuses on the relationship between consumer decision-making style (CDMS) of
German millennials and their intention to participate (ITP) in online group buying (OGB). We …
German millennials and their intention to participate (ITP) in online group buying (OGB). We …
The pricing strategy of group buying under a dual-channel supply chain with price discounts and waiting time
J Shi, Y Huang - Kybernetes, 2023 - emerald.com
Purpose As an important form of the e-commerce industry, online group buying is under the
spotlight from with two sides: cheaper price but longer waiting time. The purpose of this …
spotlight from with two sides: cheaper price but longer waiting time. The purpose of this …