Purpose The hospitality and tourism industry is strongly influenced by new and immersive
technologies, such as augmented reality (AR), to enhance customer experiences across a …

With the rapid development of technology today, people have to develop appropriate
devices to keep up with the changes. The world of gastronomy has been impacted by the …

The aim of this paper is to present an approach that utilizes several mixed reality
technologies for touristic promotion and education. More specifically, mixed reality …

Chemistry is a science emphasizing both theory and experimentation. After learning the
theoretical knowledge, experimental operation can help students understand chemical …

The intention of consumers to use mobile applications with augmented reality is analyzed in
order to assess which variables have the greatest influence on their use by consumers. The …

This article delves deeply into the burgeoning field of Tourism Data Spaces (TDS) in Europe,
focusing on how technologies like Big Data and IoT are redefining the tourism sector. This …

Gamification has become one of the most effective ways to generate customer engagement.
However, there needs to be more structured research on the drivers of the adoption and …

The purpose of the present article was to examine the use of mobile augmented reality
technologies in the process of planning and organizing tourist activities. The analysis of the …

The global economy depends heavily on the tourism and hospitality industries, and research
in these fields has grown and changed significantly in recent years. With an emphasis on …

Augmented reality (AR) applications have become increasingly ubiquitous as it integrates
virtual information such as images, 3D objects, video, and more to the real world, which …