Understanding quality perception requires focusing both on product proprieties and
consumers' representations. The goal of this study was to access the representations of …

Die vorliegende Dissertation beschäftigt sich mit der Entwicklung eines internationalen
Kundensegmentierungsmodells, das auf Mobilitätsbedürfnissen und deren Satisfaktoren …

This paper describes a cluster analysis, using the K-means method, conducted on a quota
sample of 1,260 Chinese consumers of imported wine interviewed via an online …

Pazarlama stratejisinin en önemli unsurlarından biri olan pazar bölümlendirme,
küreselleşmenin etkisiyle birlikte, uluslararası nitelik kazanmıştır. Ancak ilk zamanlarında …

The aim of this study is to extend an existing method to untangle the effect of taste (intrinsic)
versus label information (extrinsic) on repurchase in a new-to-wine market. Results from a …

Purpose Cross-cultural research based on the means-end chain (MEC) theory tends to
overestimate the stability of the dominant chains of a cultural group; at the same time, it pays …

U radu je istražen uticaj novih modela rada na postignuća učenika u nastavi srpskog jezika i
književnosti. Teorijski okviri rada usmereni su na razmatranje nastavnih modela: od …

International marketers need to understand how cross-cultural differences will affect
consumer decision-making styles. Several researchers that are exploring this issue are …

Usled dinamike i obima poslovanja poslovno tržište postaje sve više predmet interesovanja
akademske i stručne javnosti i istraživača. Uzimajući u obzir specifičnosti poslovanja na …

This study attempts to fill in the gaps in the international marketing literature about
international marketing entry decisions for luxury products. With this in mind, a …