Business-to-business framework of relationship marketing in the South African cement manufacturing industry
P Mbango - Academy of Marketing Studies Journal, 2017 - search.proquest.com
The focus of the study was relationship marketing (RM) in the context of business-tobusiness
in the cement manufacturing industry in South Africa. The studys literature reveals that there …
in the cement manufacturing industry in South Africa. The studys literature reveals that there …
Exploring the impact of electronic procurement on buyer-supplier relationship in the Jordanian pharmaceutical industry: an empirical study
N Al-Ma'aitah, O Al-Nahleh… - International Journal of …, 2024 - inderscienceonline.com
This research paper investigates the impact of electronic procurement on the buyer-supplier
relationship in the pharmaceutical industry sector of Jordan. The study adopts a quantitative …
relationship in the pharmaceutical industry sector of Jordan. The study adopts a quantitative …
Customers' Loyalty and Sales Performance of Dangote Cement Product in Awka, Anambra State
C Nosike, C Egbunike - Annals of Management and …, 2021 - goodwoodpub.com
Purpose: The broad objective of the study is to ascertain the relationship between
customers' loyalty and the sales performance of Dangote Cement products in Awka …
customers' loyalty and the sales performance of Dangote Cement products in Awka …
[PDF][PDF] A study of the relationship marketing effect in banks: The case of an emerging market
N Wachyudi - Journal of governance & regulation, 2018 - irbis-nbuv.gov.ua
This study aims to provide an alternative model for understanding customers' loyalty
behavior by examining the effect of relationship marketing (RM) and service quality on …
behavior by examining the effect of relationship marketing (RM) and service quality on …
[PDF][PDF] Asian Journal of Marketing Management (AJMM)
SM Nanayakkara, VM Wickramasinghe… - Asian Journal of …, 2022 - researchgate.net
Purpose: There is empirical evidence that both Strategic Management of Technology (SMT)
and increased Customer Service Performance (CSP) level led to improved Financial …
and increased Customer Service Performance (CSP) level led to improved Financial …
[PDF][PDF] Cultivating True Loyalty in an Emerging Market: Does Reward Timing Really Matter?
NMJA Fernandes, D Harry, P Koekemoer - internationalbusinessconference …
Businesses often overlook the importance of reward timing in loyalty programs, especially in
emerging-market retailers facing increasing customer switching. This study investigates …
emerging-market retailers facing increasing customer switching. This study investigates …
Customer service performance in bridging the gap between strategic management of technology and financial performance: evidence from the banking industry of Sri …
SM Nanayakkara, VM Wickremasinghe… - 2022 - dr.lib.sjp.ac.lk
Purpose: There is empirical evidence that both Strategic Management of Technology (SMT)
and increased Customer Service Performance (CSP) level led to improved Financial …
and increased Customer Service Performance (CSP) level led to improved Financial …
[引用][C] An Assessment of Factor's Influencing Consumer Brand Preference and Brand Loyalty in The Case of Sanitary Napkin Pad Products among Bahir Dar …
Y Getie - 2021