The use of celebrity endorsement in advertising and branding has set a global trend and
proven to be a winning strategy in building a favourable image of a corporation. Although …

This study has examined the association of the brand factors with the primary concentration
on brand love and its impact on word of mouth (WOM) communication. Brand love is used as …

Girişimcilik, ekonomik ve sosyal kalkınmanın lokomotifi olması nedeniyle önemli bir çalışma
alanıdır. Müşteri davranışlarında ve pazar eğilimlerindeki değişimler, güçlü rekabet ortamı …

This study explores the factors influencing consumer satisfaction among young Muslim
online shopping users. Exogenous variables include celebrity endorsement, social media …

Social media influences and celebrity endorsers are the dominant marketing strategies
marketers follow to promote brands and businesses. The scholars also prioritized examining …

Pemasaran merupakan bagian penting dalam sebuah usaha terutama Usaha Mikro Kecil
Menengah (UMKM). Khususnya di Indonesia pemasaran merupakan kendala utama yang …

With the growing trend of celebrity endorsement among the marketing strategies of
organizations, this study was constituted to ascertain the impact of celebrity attractiveness …

The study aimed to investigate the influence of five core dimensions of consumer perceived
values, including emotional, conditional, social, functional, and epistemic values upon the …

The use of celebrity endorsers in advertising is one of the famous methods of marketers in
promoting their goods, services and brands, but it is a developing field in Iran. This emerging …

Bu çalışma, spor giyim markası tüketicilerinin karar verme tarzları ile marka bağlılığı
arasındaki ilişkinin araştırılması amacı ile yapılmıştır. Muğla Sıtkı Koçman Üniversitesi Spor …