The metaverse has the potential to extend the physical world using augmented and virtual
reality technologies allowing users to seamlessly interact within real and simulated …

The metaverse represents an immersive digital environment that has garnered significant
attention as a result of its potential to revolutionize various industry sectors and its profound …

This paper explores the influence of digital technologies on the consumer decision-making
in retail sector with two online survey-based studies. Study 1 identifies unique attributes of …

The world of augmented reality (AR) is reaching astronomical figures in the consumer
industry. The AR world market is estimated to have over 1.7 billion users by the mid 2020s …

The metaverse is a confluence of several technical breakthroughs that promotes social and
economic engagement, resulting in a novel and immersive online purchasing experience …

The metaverse has increasingly attracted the attention of academics and practitioners, who
attempt to better understand its theoretical foundations and business application areas. This …

This study aims to analyze the intersection between the Metaverse and sustainable
consumption by examining and reviewing 21 journal articles and to identify future research …

Purpose In the growing information systems (IS) literature on metaverse, augmented reality
(AR) technology is regarded as a cornerstone of the metaverse which enables interaction …

Purpose As a sociotechnical system, the metaverse has sparked heated discussion.
However, concerns abound that the concept is “old wine in a new bottle” used for capital …

Immersive technologies, including augmented reality (AR), virtual reality (VR), mixed reality
(MR), and three-dimensional (3D) views, are digitally expanding consumers' reality …