This study aims to examine the relationships between the restaurant attachment dimensions,
the experiential relationship quality dimensions and experiential relationship intentions. A …

Deneyimsel nitelikte sunulan restoran hizmetlerinin tüketiciler tarafından yapılan
değerlendirmeleri, işletmenin varlığını sürdürmesi açısından ağızdan ağıza iletişimin …

This study examines the effect of advertising on relationship quality in Malaysian automotive
market. Relationship quality in this study consists of three main elements namely; brand …

A rapid expansion of higher education in last ten year in Hong Kong, especially in the
development of self-financed programmes, it is necessary to address the issue of the qulaity …

In every industry, marketing plays a vital role in the success and failure of the product and
services. In-order to make the products and services successful, it is very important to create …

The evaluation of brand equity has often been described as the new research direction,
particularly in small and medium enterprises. Accordingly, this study which was conducted in …

Brand equity and customer relationships are two important areas of research that have
received remarkable interests in the literature. The current study examines the impact of …

Building brand equity in today's competitive markets is important for organizations. A number
of strategic factors such as advertising, product innovation, product quality, and country of …