The growth of globalization has intensified the competition among countries, cities and
regions to attract various target audiences. Places need different marketing and branding …

Even though city branding has recently been considered an urban policy, it remains a
research area theoretically detached from urban planning theory and ethics. On this issue …

Purpose This paper aims to present an interdisciplinary approach for the development and
design of place brands, which goes far beyond communication strategies and advertising …

In the light of developments in port competition and the need for differentiation in port
services, branding has become a vital issue for seaport organizations. As of the critical …

1990'lı yılların sonlarında ortaya çıkan ulus markalama (nation branding), 2000'li yıllardan
günümüze dek 100'ün üzerinde ülke tarafından uygulanmıştır. 1996 yılında yazar Simon …

This research investigates the influence of sense of place on the city's branding through
examining the significance of the natural landscape as an effective factor in the formation of …

Place branding is an approach to stimulating territorial development. From the theoretical
point of view, place branding in rural areas should be an inclusive and participatory process …

Over the past two decades, a new paradigm has emerged in the field of public management,
which advocates place branding as a determining and impacting strategy of differentiation …

Names: Dutton, Jacqueline, author.| Howland, Peter, 1961-author. Title: Wine, terroir and
utopia/Jacqueline Dutton and Peter Howland. Description: Abingdon, Oxon; New York, NY …

Purpose The purpose of this paper is to assess the suitability of Botschen et al.'s (2017)
Brand-driven Identity Development of Places (BIDP) framework to support places in …