Embora exista uma tendência crescente de uso do método fenomenológico na pesquisa em
administração de empresas, alguns fatores ainda continuam confundindo os pesquisadores …

A compreensão das experiências interativas e das vivências essenciais dos consumidores
com os ambientes físicos de serviços não parece estar sendo adequadamente suprida por …

Game shows and the products placed in them as prizes are part of the broad mediascape
that both advertisers and consumers inhabit. However, reflecting a dearth of research in this …

Although much research has been conducted on mood in relation to purchase behavior,
relatively little has focused on how it functions in the actual use of products and services …

While romantic gift-giving in Japan possesses its own flavor and history, little research has
been done on this topic to date. We conducted a phenomenological, written protocol study of …

When consumers navigate Web sites, they are said to generate a clickstream, ie, engage in
clicking from Web page to Web page. With respect to these clickstreams, hypertext, schema …

The purpose of this experiment was to investigate the main and interaction effects of
personalization (handwritten addresses versus computer-printed address label) and …

This article addresses the issue of falling response rates in telephone surveys. To better
understand and maintain respondent goodwill, concepts of psychological contract and …

The self and related multiple self constructs while widely applied in many guises in
consumption‐focused research may be surprisingly underdetermined or misconstrued. What …

Audience research by means of surveys has a long tradition, certainly withinarts and
humanities oriented research. Yet, due to selective sampling and unitnonresponse it …