Collective trauma is a cataclysmic event that shatters the basic fabric of society. Aside from
the horrific loss of life, collective trauma is also a crisis of meaning. The current paper …

Consumer goods and services have psychological value that can equal or exceed their
functional value. A burgeoning literature demonstrates that one source of value emerges …

This research documents a systematic bias in memory for ethical attribute information:
consumers have better memory for an ethical attribute when a product performs well on the …

Athlete endorsers' transgressions pose a dilemma for loyal fans who have established
emotional attachments toward the individual. However, little is known regarding how fans …

What determines an individual's preference for high‐or low‐intensity visual stimuli? This
research designed four studies, including one incentive‐compatible study, to explore a …

Globalization and technology have expanded the reach of sports teams, giving brand
sponsors new opportunities to engage and build relationships in real time with fans outside …

Vicarious consumption of travel is ubiquitous. However little is known about the
psychological processes this initiates or the potential for resultant behaviors beyond direct …

Nonprofit firms' reliance on donations to build inventory distinguishes them from traditional
retailers. This reliance on consumer donations means that these organizations face an …

Although it is well accepted that the self‐concept includes numerous identities, the
preponderance of past consumer identity research has explored one identity at a time and …

This research studies a fundamental and seemingly straightforward question: Can basic
advertising elements, such as the presence of attractive imagery, have uncontrollable effects …