The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

This thoroughly revised second edition provides a critical overview of the contemporary
debates and discussions surrounding gender and mediated communication. The book is …

Can AI-generated voices be designed to improve product and brand perceptions? Akin to
human voices that evoke mental images in a listener even without visual cues, artificially …

This study examines the relationship between instrumental timbre and brand personality
and its underlying mechanisms. Our findings demonstrate that the connotative meanings of …

Purpose Building on the theory of brand psychological ownership, this paper aims to explore
the mediating role of brand psychological ownership in the relationship between brand …

Purpose This study examines how the locus of agency of brands' artificial intelligence (AI)–
powered voice assistants (VAs) could lead to brand loyalty through perceived control, flow …

Purpose The purpose of this study is to determine how sonic logo's acoustic features
(intensity, pitch and pace) based on melodic tunes with no voice orient the response of …

Ecological information offered to society through advertising enhances awareness of
environmental issues, encourages development of sustainable attitudes and intentions, and …

This study explores the effect of different speaker intonation strategies in audio messages on
attention, autonomic arousal, and memory. In this study, participants listened to 16 radio …

This article explores neural and self‐report responses to gender congruence in product‐
voice combinations in commercials. An fMRI study was carried out in which participants (n …