Precision agriculture (PA) is a holistic, sustainable, innovative systems approach that assists
farmers in production management. Adopting PA could improve sustainable food security …

Purpose Farmers experience poor health outcomes and are considered 'hard to reach'.
Agricultural advisors ('advisors') are uniquely positioned to support and signpost farmers on …

The transition to Agriculture 4.0 creates new responsibilities for farm advisors and initiates
changes to the professional trajectories. In this work, following a mixed research design, we …

The current research examines the emergent literature of Critical Data Studies, and
particularly aligns with Michael and Lupton's (2016) manifesto calling for researchers to …

1. Agriculture around the world needs to become more environmentally sustainable to limit
further environmental degradation and impacts of climate change. 2. Many governments try …

Purpose The farmers used several information sources to gather information about the
climatic variability and modern agricultural practices to cope with climate change. The …

Purpose To provide novel empirical evidence on the role of advice in technological and non-
technological innovation uptake decision-making processes from the perspective of …

The Agricultural Knowledge and Innovation System (AKIS) and the Farm Advisory Service
(FAS) are important elements of the current Programming Period of the Common Agricultural …

Farmers in China generally have unreasonable fertilization behavior. Agricultural extension
services are not only related to popularizing scientific fertilization technology but also affect …

Purpose To advance the discussion of retro-innovation and highlight the implications this
has for the provision of agricultural advice and the role of advisors. Design/Methodology …