The main purpose of this paper is to explore, define, reconcile and depict corporate identity
(CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the …

Purpose The purpose of this paper is to understand the impact of dynamic capabilities
(DC)(in the view of exploration and exploitation) on competitiveness and performance …

Despite the growing body of literature acknowledging that strong brands are crucial for firms'
long-term competitiveness, little research examines how firms should manage their brands …

Handbook of service science, Volume II Service Science: Research and Innovations in the
Service Economy Paul P. Maglio· Cheryl A. Kieliszewski James C. Spohrer· Kelly Lyons Lia …

Purpose The purpose of this study is to identify the factors leading to adoption of social
networking sites (SNS) by librarians of entrepreneurial libraries to provide support to …

Corporate reputation is decisive for stakeholders' supporting or repelling behavior and,
therefore, one of firms' most valuable intangible resources. Drawing on signaling theory, this …

Although access-based services (ABS) offer many benefits, convincing consumers to use
these service innovations remains challenging. Research suggests that contamination …

The purposes of this research are:(a) to investigate the generalisability of Boom and Bitner's
(1981) services Marketing Mix Paradigm (SMM), 7Ps, and (b) to examine the effect of SMM …

Purpose This study aims to reexamine the discriminant validity of the customer-based
corporate reputation (CBR) scale in both its original and short forms. Design/methodology …

Consumer resistance is a major barrier to diffusing radical innovation into mainstream
markets. While recent studies have highlighted the influence that brands might have on …