Now available in a fully revised and updated fourth edition, Sport Management: Principles
and Applications introduces the sport industry and examines the role of the state, non-profit …

Contemporary events management is a diverse and challenging field. This introductory
textbook fully explores the multidisciplinary nature of events management and provides the …

Sport now has to compete for the consumer dollar with a vast array of leisure activities online
as well as offline. Successful sport marketing is the result of carefully structured planning …

The objective to which this manuscript is oriented to is focused on the analysis of
interpersonal communication in sport. The multimodal essence of human nature adopts …

Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …

Social-media Web sites provide a strategic means for college and university athletic
departments to build and maintain a strong brand presence when cultivating relationships …

The sudden rise of coronavirus in the world had various effects on the sports industry.
Nevertheless, sports organizations around the world adopted new and different methods to …

Social live streaming services (SLSSs) have recently been introduced as a new type of
synchronous social networking services for sport fans. Given the popularity of these …

Successful media relations and a sound communication strategy are essential for all sport
organizations. Any successful manager working in sport must have a clear understanding of …

The application of technology and the rise in social media has not gone unnoticed in sports
and has become a vital tool for sport marketers as sport consumers' media consumption …