The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

Purpose This study aims to explore the factors influencing the post-pandemic intentions of
Chinese residents to participate in outbound travel. The mechanism by which residents' …

This paper examines valuable main predictors of the so-called green consumption and
drivers of consumers' capabilities to pay more for eco-green accommodation services across …

The value–attitude–behavior and the theory of planned behavior (TPB) appear to provide
limited explanation for consumer green purchase behavior. This study aims to examine the …

The theory of planned behaviour (TPB) and value-belief-norm (VBN) theory are recognised
as powerful predictive models to explain consumers' green purchase behaviour (GPB). The …

This study explores the influence of intra-pandemic perceptions on travellers' post-pandemic
hotel booking behaviour among crisis-resistant travellers and crisis-sensitive groups. It also …

Introduction The theory of planned behavior (TPB) has dominated the limited number of
green hotel visitation studies; however, those studies' findings are often inconclusive or even …

Purpose Prior tourism literature neglected the negative motivational or attitudinal elements
influencing individuals' travel destination decisions. This study aims to examine the …

Purpose With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB)
as the guiding theoretical perspectives, this research aims to identify the factors motivating …

Prior studies have mostly investigated the relationships of the impact of consumers'
attitudinal characteristics on their green purchase attitude (GPA) and green purchase …