Background Due to an increasingly elderly population, a higher incidence of chronic
diseases and higher expectations regarding public service provision, healthcare services …

Extant research examines numerous aspects of co-creation and offers a volume of important
insights. We seek to build a clear understanding of the resulting co-creation research …

This paper aims to accentuate the role of marketing as an integrator in integrated care
through a marketing mix typology. To do so, this paper adopts a conceptual and contextual …

Self-service technologies (SSTs) have unleashed the productive potential of modern
consumers, while crowd-sourcing (Csingle bondS) platforms have further elevated the co …

The creation and delivery of healthcare services are being transformed through patient-
engaging digital services. However, their effects on hospital performance are unclear. We …

This study examines consumers' willingness to co-create last-mile logistics, focusing on (1)
the motivational effects of empowerment and shared responsibility perceptions and (2) the …

This chapter presents the concept of co-production and the main classifications developed
in the literature. It discusses the reasons for the resurgence of interest in co-production …

The rise of e-commerce has caused a dramatic shift in consumer behaviour, putting
pressure on physical stores to offer a more personalised and service-oriented offering. This …

Purpose Service researchers have been tasked with improving the well-being of consumers
experiencing vulnerability. The current research aims to demonstrate how these consumers …

While its use has expanded considerably, self-service retail technology (SSRT) continues to
face mixed customer evaluations. This paper introduces an SSRT paradoxes approach …