The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro
The paper assesses the ways in which digital transformation in Montenegro influences the
use of digital marketing in business, determining the impact of this concept on promotion …
use of digital marketing in business, determining the impact of this concept on promotion …
[PDF][PDF] Effectiveness of digital marketing in the challenging age: An empirical study
Marketers are faced with new challenges and opportunities within this digital age. Digital
marketing is the utilization of electronic media by the marketers to promote the products or …
marketing is the utilization of electronic media by the marketers to promote the products or …
A research paper on digital marketing communication and consumer buying decision process: An empirical study in the Indian passenger car market
R Dahiya, Gayatri - Journal of Global Marketing, 2018 - Taylor & Francis
The effect of digital marketing communication on product categories like books, music,
fashion accessories, clothing, banking and online gaming etc. has been well researched by …
fashion accessories, clothing, banking and online gaming etc. has been well researched by …
The Role of social media marketing in improving marketing performance for smes during the covid-19 pandemic: a literature review
The presence of social media affects the marketing strategies for all businesses. This study
aimed to formulate a social media marketing model for SMEs during the Covid-19 pandemic …
aimed to formulate a social media marketing model for SMEs during the Covid-19 pandemic …
The analysis of marketing factors influencing consumers' preferences and acceptance of organic food products—Recommendations for the optimization of the offer in …
Considering the benefits of the organic production system, it is recognized as one of the
main drivers of future economic development. However, the imbalance between demand …
main drivers of future economic development. However, the imbalance between demand …
E-Marketing of village tourism development strategy (Case study in the tourist village puncak sosok)
R Ramadhani, S Suswanta… - Journal of Robotics and …, 2021 - journal.umy.ac.id
Attractions peak figure is one of the national tourism objects located in the village Bawuran,
District Pleret, Bantul which have tourism potential is extraordinary for the future. The …
District Pleret, Bantul which have tourism potential is extraordinary for the future. The …
[HTML][HTML] Digital marketing communication and consumer buying decision process in pandemic standpoint (Covid-19): an empirical study of Bangladeshi customers' in …
M Akter, N Sultana - Open Journal of Business and Management, 2020 - scirp.org
The impact of digital buying during COVID-19 situation in Bangladesh creates a vast number
of customers since staying at home availing products specially in aspects of branded …
of customers since staying at home availing products specially in aspects of branded …
Development and validation of an internet entrepreneurial self-efficacy scale
Development and validation of an internet entrepreneurial self-efficacy scale | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Investigating the resilience of micro, small and medium enterprises in entering the digital market us-ing social media: Evidence from Aceh province, Indonesia
Technological developments are increasingly sophisticated, so micro, small and medium
enterprises (MSMEs) must maintain their business through digital markets. The main …
enterprises (MSMEs) must maintain their business through digital markets. The main …
Social media marketing and fast-food restaurant brand loyalty: The mediating role of brand gestalt
AM Wantah, DW Mandagi - Jurnal Informatika Ekonomi Bisnis, 2024 - infeb.org
With the advancement of technology in the present era, it has become an innovation for
many companies to leverage these advancements. Social media stands as evidence of …
many companies to leverage these advancements. Social media stands as evidence of …