The dominant models of innovation adoption have traditionally overlooked the role of
emotions, despite the relevance of this construct in consumer decision-making. To address …

The renewed interest in the market as a unit of analysis has increased adoption of a market
system dynamics (MSD) perspective. Since studies drawing on MSD have significant …

This research enriches the field's perspective on value and argues that to seriously address
inequality during the next 50 years, consumer research must explore processual aspects of …

Race has been a market force in society for centuries. Still, the question of what constitutes
focused and sustainable consumer research engagement with race remains opaque. We …

Sustainable development has become a new engine to promote economic growth, in which
scientific and technological progress, green finance and the efficient development of a green …

Purpose The aim of the study presented in this paper is to investigate the interrelationships
among technologies in retail, webrooming and showrooming purchase intentions and …

Despite the increased focus on racial justice in markets and society, the delegitimization of
racialized brands employing racial stereotypes to enliven themselves remains unexplored …

Care is increasingly marketized. Previous marketing and consumer research has focused on
specific tensions underlying marketized care provision and the ways in which consumers …

Textual data require an analytical trade-off between breadth and depth. Automated
approaches locate patterns across large swaths of data points but sacrifice qualitative …

Building on marketing studies that adopt an institutional perspective, I examine the dynamics
through which consumers navigate institutional complexity. More specifically, I investigate …