Purpose–Guided by the Stimulus-Organism-Response (SOR) model, this study aimed to
investigate direct and indirect effects of apparel store environmental characteristics and …

The purpose of this study was to determine and analyse 1) the effect of the situational factor,
store atmosphere, and sales promotion on hedonic shopping motivation and 2) the impact of …

This research aims to know the influence of Adventure Shopping, Relaxation Shopping,
Value Shopping, Social Shopping and Idea Shopping variables to the variable of Impulse …

The consumer buying behavior is influenced by many factors which may be intrinsic or
extrinsic factors. The intrinsic factors are the factors are the factors which are the internal …

Consumer behaviour is determined by various factors, therefore it is considered as very
complex and difficult to predict. This study is an attempt to explore and establish the …

Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor yang secara signifikan
mempengaruhi impulse buying atau pembelian tanpa rencana yaitu faktor store …

The purpose of this research is to know and analyze the effect of situational factor on
hedonic shopping motivation and impulsive buying of college students in Mall at Manado …

Aspek pengajaran menuntut praja memiliki kemampuan dalam penguasaan teori dan
konsep di bidang pemerintahan. Kemampuan intelektual tersebut perlu didukung oleh …

Pembelian tanpa rencana yang dilakukan konsumen memberikan kontribusi pada
peningkatan volume penjualan perusahaan. Pemasar harus mampu enstimuli …

This study was carried out to explore the influence of situational factors on impulse
behaviour among local and international consumers situated in Malaysia. The researcher …