Digital marketing in the age of iot: a review of trends and impacts
GN Okorie, CA Udeh, EM Adaga… - International Journal of …, 2024 - fepbl.com
This paper presents a comprehensive review of the evolving landscape of digital marketing
in the era of the Internet of Things (IoT). As IoT technology continues to permeate various …
in the era of the Internet of Things (IoT). As IoT technology continues to permeate various …
The ideas of sustainable and green marketing based on the internet of everything—the case of the dairy industry
The use of advanced computer technologies has dramatically changed marketing. Concepts
such as smart, sustainable, and green marketing have emerged in the last 20 years. One of …
such as smart, sustainable, and green marketing have emerged in the last 20 years. One of …
Digital financial inclusion: COVID-19 impacts and opportunities
The COVID-19 pandemic has caused the acceleration of digitization and the consideration
of digital financial inclusion as a means to minimize negative economic consequences and …
of digital financial inclusion as a means to minimize negative economic consequences and …
An approach to managing innovation to protect financial sector against cybercrime
O Kuzmenko, J Kubálek, V Bozhenko… - Polish Journal of …, 2021 - pjms.zim.pcz.pl
Ensuring the cyber security management is an ever-increasing challenge for the financial
institutions and the national financial regulators. The main purpose of the research is to …
institutions and the national financial regulators. The main purpose of the research is to …
Integrating iot analytics into marketing decision making: A smart data-driven approach
P Rajan - International Journal of Data Informatics and Intelligent …, 2024 - ijdiic.com
With the advent of the Internet of Things (IoT), businesses have gained access to vast
amounts of data generated by interconnected devices. Leveraging IoT analytics and …
amounts of data generated by interconnected devices. Leveraging IoT analytics and …
[图书][B] Pemanfaatan dan Penerapan Internet Of Things (Iot) Di Berbagai Bidang
Pemanfaatan dan Penerapan Internet of Things (IoT) di berbagai bidang merupakan suatu
“keharusan” di masa revolusi industry 4, 0 menuju era society 5.0, IoT sendiri adalah suatu …
“keharusan” di masa revolusi industry 4, 0 menuju era society 5.0, IoT sendiri adalah suatu …
Internet of Things in Marketing Communication Landscape
Z Hidayat, PA Hapsari, Z Yunita… - 2023 IEEE 21st …, 2023 - ieeexplore.ieee.org
The application of IoT in marketing communications is necessary in the context of services
that connect individuals, groups, and broader community networks related to all devices …
that connect individuals, groups, and broader community networks related to all devices …
Improving business processes with the internet of things-a taxonomy of IIoT applications
Abstract The Industrial Internet of Things (IIoT) paradigm constitutes the connection of
uniquely identifiable things to the internet in an industrial context. It provides disruptive …
uniquely identifiable things to the internet in an industrial context. It provides disruptive …
Modeling of" information bubbles" in the global information space
OV Kuzmenko, A Cyburt, HM Yarovenko, V Yesh… - 2021 - ceeol.com
The article uses the Sedov-Taylor function to model" information bubbles" formed in the
global information space due to information attacks. The authors identify the most relevant …
global information space due to information attacks. The authors identify the most relevant …
Impact of IoT Applications Using Digital Marketing
B Iswarya, S Mathew - Global Applications of the Internet of Things in …, 2023 - igi-global.com
Internet of things (IoT) is one of the new technologies that is expanding exponentially and is
presenting new opportunities in a variety of industries, including business, academics …
presenting new opportunities in a variety of industries, including business, academics …