Digital marketing in the age of iot: a review of trends and impacts

GN Okorie, CA Udeh, EM Adaga… - International Journal of …, 2024 - fepbl.com
This paper presents a comprehensive review of the evolving landscape of digital marketing
in the era of the Internet of Things (IoT). As IoT technology continues to permeate various …

The ideas of sustainable and green marketing based on the internet of everything—the case of the dairy industry

H Nozari, A Szmelter-Jarosz, J Ghahremani-Nahr - Future Internet, 2021 - mdpi.com
The use of advanced computer technologies has dramatically changed marketing. Concepts
such as smart, sustainable, and green marketing have emerged in the last 20 years. One of …

Digital financial inclusion: COVID-19 impacts and opportunities

O Dluhopolskyi, O Pakhnenko, S Lyeonov, A Semenog… - Sustainability, 2023 - mdpi.com
The COVID-19 pandemic has caused the acceleration of digitization and the consideration
of digital financial inclusion as a means to minimize negative economic consequences and …

An approach to managing innovation to protect financial sector against cybercrime

O Kuzmenko, J Kubálek, V Bozhenko… - Polish Journal of …, 2021 - pjms.zim.pcz.pl
Ensuring the cyber security management is an ever-increasing challenge for the financial
institutions and the national financial regulators. The main purpose of the research is to …

Integrating iot analytics into marketing decision making: A smart data-driven approach

P Rajan - International Journal of Data Informatics and Intelligent …, 2024 - ijdiic.com
With the advent of the Internet of Things (IoT), businesses have gained access to vast
amounts of data generated by interconnected devices. Leveraging IoT analytics and …

[图书][B] Pemanfaatan dan Penerapan Internet Of Things (Iot) Di Berbagai Bidang

APO Amane, S Sos, RW Febriana, S Kom, M Kom… - 2023 - books.google.com
Pemanfaatan dan Penerapan Internet of Things (IoT) di berbagai bidang merupakan suatu
“keharusan” di masa revolusi industry 4, 0 menuju era society 5.0, IoT sendiri adalah suatu …

Internet of Things in Marketing Communication Landscape

Z Hidayat, PA Hapsari, Z Yunita… - 2023 IEEE 21st …, 2023 - ieeexplore.ieee.org
The application of IoT in marketing communications is necessary in the context of services
that connect individuals, groups, and broader community networks related to all devices …

Improving business processes with the internet of things-a taxonomy of IIoT applications

C Stoiber, S Schönig - 2022 - aisel.aisnet.org
Abstract The Industrial Internet of Things (IIoT) paradigm constitutes the connection of
uniquely identifiable things to the internet in an industrial context. It provides disruptive …

Modeling of" information bubbles" in the global information space

OV Kuzmenko, A Cyburt, HM Yarovenko, V Yesh… - 2021 - ceeol.com
The article uses the Sedov-Taylor function to model" information bubbles" formed in the
global information space due to information attacks. The authors identify the most relevant …

Impact of IoT Applications Using Digital Marketing

B Iswarya, S Mathew - Global Applications of the Internet of Things in …, 2023 - igi-global.com
Internet of things (IoT) is one of the new technologies that is expanding exponentially and is
presenting new opportunities in a variety of industries, including business, academics …