Exposure to the marketing of unhealthy foods and beverages is a widely acknowledged risk
factor for the development of childhood obesity and noncommunicable diseases. Food …

BACKGROUND AND OBJECTIVES Young people are exposed to an abundance of
advertising for unhealthy products (eg, unhealthy foods, tobacco, alcohol). Because of their …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

Advertisers are continuously searching for new ways to persuade children; current methods
include fully integrating commercial content into media content, actively engaging children …

It is widely assumed that advertising literacy makes children less susceptible to advertising
effects. However, empirical research does not provide convincing evidence for this view. In …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

Background: Unhealthy food marketing to children is a key risk factor for childhood obesity.
Online video platforms have surpassed television as the primary choice for screen viewing …

The aim of this study was to develop and validate a survey measurement instrument for
children's advertising literacy. Based on the multidimensional conceptualization of …

Marketers have found new ways of reaching adolescents on social platforms. Previous
studies have shown that advertising effectively increases the intake of unhealthy foods while …

RESUMEN Introducción En España, un tercio de los menores y dos tercios de los adultos
padecen exceso de peso, una condición que genera un sobrecoste médico directo de 2000 …