This is the first systematic literature review concerning the interconnections between big
data (BD) and co-innovation. It uses BD as a common perspective of analysis as well as a …

Contemporary perspectives on customer relationship management and the parent concept
of customer management gathered momentum in the mid-1980 s and early 1990s. The …

The point of departure for this study is the understanding of customer relationship
management (CRM) as a set of technological solutions key for efficient business …

Social media marketing (SMM) is a new field that involves the marketing of goods, services,
information, and ideas via online networks and social media. Drawing on the stimulus …

This is the first article to describe how broadening of the term netnography in qualitative
research is leading to misperceptions and missed opportunities. The once accepted need …

Purpose This paper aims to explore the factors that influence Generation Y's positive or
negative electronic word-of-mouth (eWOM) behavior via social media and mobile …

Recently, businesses and research communities have paid a lot of attention to social media
and big data. However, the field of supply chain management (SCM) has been relatively …

This paper provided a novel definition of customer knowledge management (CKM) as the
logical intersection of customer relationship management (CRM) and knowledge …

Purpose In recent years, social media have attracted considerable attention. Hence, the
purpose of this paper is to conduct a critical literature review of social media research with …

Purpose Digital technologies and social media have improved the connectivity and
collaboration between firms and customers in all sectors. However, in the luxury sector, the …