The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …

This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …

This research challenges the notion that luxury and CSR are incompatible by investigating
whether and under what conditions consumers react positively to different kinds of CSR …

This research studies the role of hedonic versus utilitarian message appeals in luxury goods
communication, investigating how using one or the other type of message appeal affects …

Culturally associated brands that reflect the cultural backgrounds of other countries have
been extensively studied, but research on the conformity consumption of culturally …

Purpose There is a significant growth in the consumption of new luxury fashion brands in
developing price-sensitive markets like India. Not only does this growth demonstrate how …

This paper builds on existing research investigating CSR and ethical consumption within
luxury contexts, and makes several contributions to the literature. First, it addresses existing …

This study tackles the issue of how consumers might perceive luxury products' sustainability‐
focused communication. We compare consumers' reactions when luxury brands …

Purpose This paper aims to examine, building upon affect balance theory, whether the two
modes of luxury consumption, conspicuous consumption (CC) and style consumption (SC) …

Purpose This study aims to focus on proposing and empirically validating a model that
captures certain critical socio-psychological factors that nurture consumers' attitude towards …